Tuesday, 26 February 2013

Wk 4: While You Wait Task: Page Spread Analysis..

While you're waiting for tutor feed-in to learning teams I'd like you to spend up to 20 mins working through the following so that you've been able to analyse some of the aspects of someone else's page spread bought in.

Blog task while waiting in LT's: Comments on one example spread each in LT (not your own..).

  • -  First write your name and who’s work you’re looking at.
  • - Comment on what sort of age range you think the chosen spread is best suited for and explain ‘why’ you think this.
  • - Comment on: the typeface used, the amount of type on the page and the manner in which it works with the art style (i.e. does it sit aside it, as part of it or is it illustrated maybe?). Explain ‘why’ you think this with each point made.
  • - Comment on: the art style used. Even though it’s a working mock-up the visual style will have been chosen for reasons. What do think these might be? Do they help convey the topic or hinder in your opinion – please explain ‘why’ whatever your answers are.
  • - If there were up to 3 things that you feel could be implemented to improve further your chosen spread if the task were done again – what might these be and ‘why’?

N.B. You should be able to add a comment to this post by clicking 'comments' at the foot of the post. If you already have a Google or Blogger log in then you can use those - otherwise you should be able to put up a comment formatted as above as 'anonymous' (follow any basic security instructions it asks if needs be).


  1. - Rossouw looking at Roy's spread.

    - I think the spread is aimed at the mid point of the age range, not quiet the youngest but not the oldest either, maybe aroundthe 6-7 year old range, because of the type of illustrations and use of type.

    - The spread uses a range of type treatments, a typeface for the title, and a few hand drawn, illustrative type styles. The most interesting is a visualisation of the sound 'tweet-twoo' which travels from the hand of the child towards the owl. The set type title though could use some improvement as i feel a different typeface could improve the feel of the overall spread. The hand drawn explanation in the bottom left works well, fitting with the illustrative style.

    - The art style is quite stylised and detailed, this is one of the reasons i feel it wouldn't be aimed at the youngest of the age ranges. It is very artistic and creative, which is why it would attract a more visually sophisticated audience.

    - 1, i think the typeface of the title could be changed and would have a very positive effect on the overall feel of the spread. 2, i really like the simplistic layout, but feel that if the background was a colour other than white it would look better.

  2. Adam Southall - Looking at Matt's work...

    - I think the age range is probably around 5 years old, due to the small amount of text and the rough 'out of the lines' colouring. However, the typography style may be too hard for younger children to read, due to the capital lettering. Also, giving the sun and moon faces will appeal to this age, as they are beginning to understand more about emotions and will recognise the smiles etc.

    - I really like the type used, but, again, it may not necessarily fit with the age bracket. The hand rendered type is neat and tidy, and you can tell it comes from a graphic design background, but the long and thin letters may be hard to read for younger eyes. I like how the white overlay behind the text creates negative space and draws the eye to the lettering.

    - The art style fits in with illustrations for children, with it being quite rough and mirroring the drawing style of children. The colours used fit in well with the topic, with the shades of yellow and red mirroring the idea of the sun 'waking up' and the textures create interest, especially for young, inquisitive minds.

    Possible Improvements:

    - I like the type, but perhaps a lower case version would be easier for children to read. I've done a bit of research for my independent study and children prefer lower case text as that is how they learn to write at a young age.

    - Try putting yourself out of your comfort zone and assemble the different materials by hand, it might work. Having lots of texture on a page will give children more to interact with.

    - I think the type placement works, but perhaps experiment with making the type part of the illustration, rather than it being placed on top.

  3. Hi! I'm Valda and I will be commenting on Vitor's double page spread.
    Age Range: 5-7 year olds
    Reason: The character in the illustration looks the same age and the narrative is not overcomplicated.
    Typeface: Hand rendered sans serif type sitting on the top left side of the page.
    Reason: Little amount of text suits the young age range, however, little amount of text could have been used in a more playful way.
    Art Style: The visual style is quite interesting - the hill is above the clouds and it suggest the idea that climbing a hill can be a 'heroic' act for the kid. That is a great idea!
    Improvements: Adding colour, exploring more typefaces and compositions of type, maybe some suggestions on how climbing the hill task could be approached?

  4. Vitor Cree & Heather Bernardo27 February 2013 at 02:26

    Heather Cree & Victor Bernardo and we are looking at Chris Westons Work

    We think Chris's work is aimed at 9-10 year olds because although the picture uses quite simple design there is informative text that will have to be read by the reader.

    The typeface is a simple sans serif font it is bold and outlined and seems better suited for an older audience, it is quite a large size and is centered at the top of the page and we think this is because Chris intended to make this one of the main elements on the page.

    The art style is quite simple but effective with minimal use of colour. it has been rendered in Illustrator and drawn with the pen tool, the picture is nice to look at has a cartoon style about it, we like that he has used a check box that has been ticked like it is a list and speech bubble to explain more information.

    Things we would improve about Chris's work would be making the text a bit smaller so it isn't such a big element on the page as we feel this would be more pleasing to the eye and perhaps the typeface to be a little bit more childish to suit the 'target' audience and maybe a different choice of colours for the picture to make it more bold and interesting to look at.

  5. Keely's double spread.

    - The age range would be children under 5 years old. The style is very clear and simple, there isn't much going on the page. bright bold colours, and very simple shapes. It would certainly be something that you would expect to see for a very young audience. The illustration works very well (the numbers on the snails shell give the idea of a race going on between them two) it is self-explanatory.

    - The typeface works well with the art style. It complements it, in the way that the children's eyes would be drawn to the illustration rather than text. The text can be read afterwards and as I said earlier the illustration is very clear of what it represents.

    - It's a sort of childish art style almost drawn as if it was by a child. Which works very well for this age range.

    - Maybe work more on the background of the snail race. Make it slightly more detailed but make sure that the colours are not as bright as in the snails so that they(snails) stand out a bit more and kids would focus on it more. The background would make it the general illustration more interesting too and would keep children from losing interest on the illustration right away.

  6. Keely Sheridan looking at: Sophie Cooper's design

    I believe Sophie's work is aimed at the age range of around 6+, this is due to its easy-read typeface, its exciting colours and the captivating collage style.

    The typeface used is a Sans Serif, legible and easy-to-read type, and its spacing across the double-page spread makes it all the more easy to read for young audiences. There is clear experimentation between type size and placement, as the word 'wave' particularly is curved along the shape of the sun.

    The art style chosen is a fun and charming collage style - similar to Lauren Child's style of working (Charlie and Lola). This is a popular and well-received style amongst young children as it offers plenty for the child to look at and comprehend as their eyes travel across the pages.

    Potential Improvements:

    1) Perhaps look at carrying the collage style further, for example, a real photograph of a box of cereal/milk/spoon etc... This could highlight the different textures and engage the children even further

    2) Maybe experiment with different sized objects in relation to each other (bowl, milk, blanket etc)

    3) Look at a ripped-paper technique? (A little more free-flowing)

  7. Matthew Maynard (On Adam's work)

    - 5-7 age group. I feel that it is best suited for this age group of children due to the complexity within the typography and art style.

    - This piece of work has clearly explored depth within typography, helping create a dynamic sense of a 'character' from the type's personality. Which I feel is important and shouldn't be overlooked, because type and imagery should fit hand in hand.

    - The final piece ending up becoming a combination of hand-rendered drawing along with the combination of Photoshop. I feel that the particular art style is aimed to be of primarily hand rendering, which is great because children can feel in sync with their own drawings.

    - As it's a great piece, making a few minor improvements could make it even better. Perhaps emphasising more on the texture of the imagery taking into account the typography style. Perhaps also adding a background (Sky) to the piece would also improve the design. Other than that, Adam could play with the amount of negative space in the design, as there is lots of freedom to play with this.

  8. Irina looking at Claire's work

    1. I think the age range would be about 5 to 7, because at that age children are really curious and like looking for hidden objects.

    2. A bit of type would be good as guidance for children or parents.

    3. Photographic style, very nice. Although I think having a look at the hidden objects games at bigfish.com would be great, because they have a lot of games that resemble the style you're trying to convey. I think that photography and Photoshop is deffo the way to go with hidden objects.

    4. The first thing would be adding text, which I think would help the spreadsheet along. Other then that I really liked it. I love the hidden objects genre and have wasted many hours playing those types of games. Maybe another style to have a look at is the app on Google play called Little Things Forever? That's more childlike then photography and challenging both adults and children along.

  9. Chris Weston – Valda Mikalauskaite

    I think that valda has aimed her double page spread at the older age range (11). The boy in the image is older so this would relate to that age range. The amount of text is also quite large so the user would have to be of a good reading age, also with words like “non-dominant” being used. The spread is also more focused on being informative, teaching the child how to do the action rather than being an attractive illustration.

    The typeface used is similar to that used in comics. Is not too childish but is a little more fun. I think the illustration is aimed more at boys than girls with the use of blue and the image of the boy, so this comic style typeface would definitely relate to the boys.

    The art style is very minimal, using block colour, however the image is still detailed in the outline which makes it look more true to life rather than ‘cartoony’ . Using a more realistic image of a boy makes it relate to the older children rather than a minimal cartoon which would be favoured by the younger children.

  10. Tom Game looking at Harriet's spread:

    I would say the age range is targeted at around 6 years of age due to the simple sentences and words used.

    The typeface chosen could have had more consideration in terms of visual impact and integration with imagery. It doesn't seem to work with the imagery in both composition and style but yet still informative and pitched correctly due to it's content.

    The imagery and art style works perfectly! The subtle colours and delicate line work both compliment each other...

    - Greater consideration to typography
    - Increase some of the illustrations in size
    - Composition for type and integration with image.

  11. Claire Gee looking at Elaine's work

    Older range for older children. Lots of info used.

    the typefaces could be a little softer with the audience. Elaine has used two different typefaces.

    Art style is photography based and used with a realistic sense of the information. This was used to gain an older audience and so that the facts can be portrayed.

    To improve woud be to make the writing concise and direct.

  12. Elaine Treacy looking at Harriet's spread:
    'Eat Blackberries Growing in the Wild' A delightful spread which looks attractive and fun. This spread could be aimed at 6-7 year olds because of the simplicity of the information on it.

    Harriet has used minimal text which would enable a younger child to follow the instructions easily. One typeface has been used but with a hierachy of title and main body text. The text sits alongside the illustrations.

    She has used water colour pencil drawings which are delicate and delightful to the eye and the pastel colours suit this summer activity well.

    The first illustration of the hedgerow could be enlarged and maybe used as a background to the other two.(This would give a better visual to the location of the blackberry picking) The placement of the text next to each illustration could be tweaked a little (so that the text enhances the illustrations and does not sit across the fold of the DPS) and possibly the font used adjusted to suit the illustrations and age range better.(using a font that uses the simple 'a' and 'g', which is more recognizable to young readers)

  13. Billy - Flick, 'Set Up a Snail Race'

    I think this is aimed around halfway up the age range, for children that still enjoy picture books but want to be doing outdoor activities too.

    The typeface used is big and bold, using a sans-serif font helvetica that is easily readable. The type is set at an angle to the page, giving a dynamic look, and fits with the theme of a race. The white text on the green background is highly visible, and matches the lane markings on the race track.

    The art style includes a real grass background digitally rendered with computer set type, and features real images of snail shells to guide the investigation task at the foot of the page. The bodies of the snails are illustrated, creating a montage look.

    Improvements could perhaps be made with the typography, with a more exciting font chosen, although I like the way it is set at an angle to the page. I'd like to see a purely illustrated version of this spread to see which was the more effective, or whether the style could be applied to other pages in the book.